Faced with the proliferation of dematerialized tools, people over 55 fear that insurers will one day have access to their health data and use it to adapt their contributions to their state of health, according to a study.
The use of consumer data is central to the strategy of many Web players. Whether it’s Gafa, acronym for Google , Amazon , Facebook or Apple . Or fintechs, these young shoots of finance, ready to use more information about their customers to better target their expectations. And offer them adequate products.
Tomorrow, banks and insurance companies may also be forced to make more use of their customers’ data. What worries many seniors, especially in health insurance, according to a study conducted for France Mutuelle by OpinionWay with 1016 people, aged 55 and over.
Thus, a large majority of the seniors surveyed (62%) by OpinionWay express fears about the behavior of insurers and mutuals . “Faced with the proliferation of dematerialized tools, a majority (55%) fear that insurers and mutuals will one day have access to their health data and use it to adapt their contributions to their state of health”, points out study. A large number of respondents (51%) also fear that insurers and mutuals are seeking lifestyle data and are using this information to adjust their contributions.
Men are more likely than women to fear such intrusive behavior (65% versus 58% for women). Younger seniors, more aware of new technologies and the dangers they may pose for privacy, are even more worried (67% of seniors under 70 versus 54% of seniors aged 70 and over) .
Many people polled by OpinionWay for France Mutuelle are also worried about the rise of robots and telemedicine. 42% of respondents fear that these new techniques are gradually replacing nurses and caregivers who move home . “Concerned about human contact, a large majority of seniors (71%) believe it important to interact daily with other people to stay healthy, ” the study points out.